Despite its popularity, an explainer video isn’t a tool that everyone can take advantage of. Entrepreneurship is tough — you have to stay ahead of the competition. Explainer videos are an effective tool for standing out from the competition by being that one person with an awesome video on their website.
But not every entrepreneur can get maximum results from an explainer video. It depends on many factors such as your niche, budget, target audience, and many more. I’ve formulated three questions that you need to answer to better judge whether or not you should invest your resources in an explainer video.
With the huge shift in people’s habit of looking for products and services online, you definitely need to change your marketing strategy to a more digital-oriented one. In fact, over 95% of Americans have bought something online at least once in their lives. That means if you’re already using some sort of online platforms to promote your products and services, you’re still in competition.
Having an explainer video on your website helps your visitors understand better what you’re offering, in a shorter and more entertaining way. Placing an explainer video on a landing page can help grab the attention of your visitors immediately when they arrive.
Social media is similar to a website in that respect. The main difference is that most social media platforms are more accessible and optimized for mobile users. Social media can be a hard field to play in when promoting products or services, mainly because of how quickly people scroll past things in their timelines.
That’s where visual content like explainer videos can help you catch your target audience’s attention. By having a strong opening and eye-catching animation, you can reach the majority of your followers.
Even though not all social media platforms are specifically made for visual content, you can still make use of an explainer video. Here are some ways how:
You can’t possibly run a physical store 24/7 unless you have many employees working in shifts. Setting up a website or social media eliminates that problem.
If you use social media and/or a website to promote your services, you can get maximum results from an explainer video.
The type of products or services you offer also affects whether or not you can take an advantage of having an explainer video. I’ve broken it down into four major categories:
Let’s take as an example Fuel Baby, a brand of baby’s milk bottle with a release-mechanism for the formula. Now that’s quite difficult to imagine without a proper visualization, right? With visual aid,s it’s much easier to digest the concept of unique products like this.
If you or some other entrepreneurs decide to practice those services, there has to be a reason behind it, right?
Sometimes convincing people why they need your service with words can be a challenging task for people who aren’t good talkers. Explainer videos help you better communicate what you have to offer so that you can reach a specific group of people who are more likely to buy your service. This leads us to the last question.
Knowing the right target consumer is one of the key traits of a successful entrepreneur. If you offer your products or services to other companies, there is a good chance that you will find explainer videos helpful.
When it comes to B2B (Business to Business), technicality matters. An explainer video can help this issue, condensing complicated and technical information into an easy-to-absorb video that your business can use to approach potential clients.
But if you are targeting end-users and individual consumers, you need to make your targeting more specific.
An explainer video is a digital investment, meaning there is no physical form, and it requires your target consumers to be capable of using internet & technology in general. Let’s break them down into 4 different age groups:
Answering these three questions will help you decide whether or not you should invest in an explainer video, but keep in mind there are many other factors like budgets. Some premium explainer video production companies charge up to $50,000 for an explainer video, but there are small to medium production houses that offer much cheaper deals with somewhat decent quality end results.
Jeff Richardson is 1/30 of the companionship called Breadnbeyond, an award winning explainer video production company. He shares what he knows about explainer videos with others—by explaining them! When he’s not knee-deep in the video marketing world, he spends his time playing The Witcher 3, at least for now. Check out his latest guide to choosing the best explainer video production company.